3 Effective Marketing Strategies To Promote Your Blog Using Press Release


Are you looking for effective strategy to promote your blog?

Marketing is the process of identifying the exact needs of your target prospects, and designing products and services to fill that need. If you’re an internet marketer, it’s obvious that your primary goal is to make profit.

Although, I’ve seen several bloggers for instance, who says they are blogging for passion. They aren’t concerned much about money. Well, how true is that?

Even though you’re passionate about your subject, a time would come when your passion would become ‘pain.’ Off course, you’ve to pay for your web hosting service and your autoresponder subscription, if you’re using one (every marketer should use one).

Therefore, increasing your online earnings is mandatory. In this interesting post, I want to show you the 3 effective marketing strategies that enable you to earn more money, working less than 2 hours daily.

1. Effective Press Release Distribution

If you read that sub-heading very well, you can see that effective was added to the conventional marketing system.

A lot of internet entrepreneurs have not really discerned the great potential in press release distribution, especially when it’s done well. First and foremost, you need to understand that a press release is different from an article. Often, PR experts call it ‘release article.’

When writing an article for syndication on content directories, you may talk about your experience, and use it to connect with your prospects. But a release article is quite different.

When sending out your release, you’re somewhat making an announcement. It’s like you are broadcasting a new product launch, a new blog post or some stuffs that pique your interest.

In that case, you write as though the content is not yours. You act as a news agent, not the principal. By so doing, your content looks credible. How do you feel when a friend recommends a product to you? Happy isn’t it?

A release article is meant to portray the quality of what it talks about. If you miss it in this regard, you’ve wasted a lot of time. That’s why, it takes much time to crank out a great press release and distribute.

It doesn’t take me 20 minutes to write a 700 word article for guest posting, but 87% of my PR articles took at least 45 minutes.

2. Attracting The media

A group of influential content marketers, who hunt for quality news, articles and posts for distribution across several top portals, are called the “media.”

The media in this regard, isn’t about the building where these professionals stay, but the personalities involved in content marketing. For your blog to become the go-to for specific information, you need the media.

One good thing about press release distribution is that, you can attract the media and boost your blog’s traffic and pagerank easily. I’ve been into press release distribution and the impact is so real to my niche blogs.

Whenever a release goes live, if you took time out to research and write it, you’re going to be on Google News within 24 hours. I’ve even seen faster results within 12 hours.

The only thing the ‘media people’ look for in your release article is the ‘news worthiness.’ Can your content make rave when distributed? When you go writing generic articles, there is no way the media can promote your business. You’ve to make them come, via your content that is top notch, full of details and a strong call to action.

3. Get a Standing Ovation

Every speaker wants to be applauded when a speech is made. But not everyone has experienced a strong ovation. This is the reason several books have been written on public speaking and how to win the hearts of your attendees. When it comes to press release distribution, you need to get a standing ovation too.

How? After you’ve distributed your release article, make sure you’ve quality and much cherished content on your blog or corporate site. Don’t make the mistake of giving out your best to PR sites, only to be found wanting/lacking, when media practitioners visit your blog.

Distribute quality contents outside, and have 10s of it in your archives, to supplement for the time spent by others when they honored your call to action.
The rewards of what you’ve just done with your release article is going to be massive, I can’t measure it right now.

But you’ll definitely draw new clients, expand your business frontiers and make more money online.

That’s all it takes to populate your blog with paying clients, working less than 2 hours daily. But it’s your action that determines your success-rate. Take the right step towards your first ‘release article’ today and meet me at the top!

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About mikechibuzor

Mike writes about online marketing an blog promotion through press reseases. See his review of PrWeb here. Mike also offers coupons for 4 inkjets. PrWeb is press release distribution service that helps you increase your online visibility. 4inkjets is a supplier of discount printer ink cartridges and refill kits, laser printer toner and fax toner to businesses and consumers globally.

6 thoughts on “3 Effective Marketing Strategies To Promote Your Blog Using Press Release

  1. Rosalia

    Having a press release is very important to make a service known to the potential customers. So is in the case of blogs. I have three blogs but I never thought about monetizing them. Now, I seriously need to look at earning some dollars using your idea of press release. Thanks!

    1. Michael Chibuzor

      Ride on Meadows. Get started monetizing your blog and give considerations to Press Release distributions. It works. Thank you for commenting.

  2. Pingback: Tips For Coming Up With An Effective Marketing Plan - Just another WordPress site - Mikey Likes It

  3. Marc Comisar

    It is true that those who say they are blogging for passion also need to make some small income from their blogs. No one want to operate at a loss. 🙂 Press releases can be a great way to market yourself but only if you use good and effective strategies. You should be able to impress people and that is where the standing ovation comes in.

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